Communications Timeline


Download the Comprehensive Communication Guide to Prepare for WyoGives!



Major Milestones

Month 1

The WyoGives Team will:

  • Encourage nonprofits to sign up for WyoGives.
  • Expand and amplify WyoGives’s message to nonprofits, donors, and other general supporters.

You should:

  • Sign up for WyoGives and customize your profile.
  • Assemble your WyoGives team and involve them in planning how your WyoGives campaign will complement your annual fundraising strategy.
  • Attend a webinar to learn about WyoGives, how to promote your WyoGives campaign, and how to recruit and utilize peer-to-peer fundraisers.
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!).

Month 2

The WyoGives Team will:

  • Work with statewide media outlets to spread the word to a wide audience about WyoGives.
  • Continue offering trainings to nonprofits participating in WyoGives, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofits participating in WyoGives to use, and for use on WyoGives social media pages.

You should:

  • Craft your campaign story. How are you celebrating WyoGives? How will you use the funds raised during WyoGives? Why should donors give to you on WyoGives? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in WyoGives and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in WyoGives on July 10th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Month 3

The WyoGives Team will:

  • Provide resources to local nonprofit communities to expand and amplify WyoGives’s message to nonprofits, donors, and other general supporters.
  • Continue promoting WyoGives to nonprofits across the state.

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the WyoGives “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The WyoGives Team will:

  • Heavily promote WyoGives through statewide media outlets and social media channels. 
  • Continue providing training and resources to participating nonprofits. 

You should:

  • Post on social media regularly about WyoGives, using the hashtag WyoGives.
  • Email your supporters with additional details about WyoGives. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The WyoGives Team will:

  • Heavily promote WyoGives through social media channels.
  • Provide 24-hour support to all nonprofits and their supporters.

You should:

  • Post on social media regularly about WyoGives, using the hashtag WyoGives.
  • Email your supporters with updates and how they can help your WyoGives campaign.
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The WyoGives Team will:

  • Share statistics from WyoGives, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your WyoGives participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after WyoGives by posting volunteer opportunities, fundraising, and hosting events!